By definition Customer Service is asking the customer what they want and giving it to them. At least that is what a lot of text books say and it should be true. However in today's world of tighter profits any retailer will say that this can't happen on a consistence basis. To be sure most all retailers strive for good customer service however there are break downs in the system. Lack of training of employees, or a lack of buy in from the company or employees, or simply not defining goals clearly. I hope that through this BLOG I will be able to share my thoughts, ideas, understanding and experiences in the world of retail and the delivery of Customer Service. I will carefully not post the exact name of any retailer but in most cases give an amount of detail that will lead the reader to understand what I am talking about.
I feel that each of us must demand Great Customer Service. We must stand up to the retailer and clearly state that if we do not get what we reasonably ask for that our business will go elsewhere. Sometimes this is just asking the person in charge and explaining you case. Other times you will need to build your case and this may take months to accomplish. If you are serious and want this to happen on a consistence basis then this effort will be worth while.
Always remember, Customer Service does not mean FREE in all cases. How would you respond if you were on the other side of the decision. If it were your money being given away. Be honest.
You, always vote with your money. I will drive past several stores that have the same or similar products to get to one that also provides GREAT Customer Service. I may pay more but in the end if I feel that it was a good deal and worth my time then I will go back to that location, again.
Friday, August 21, 2009
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